Watches & Wonders: Luxury Watches That May Be Discontinued 2025
The global luxury watch market is as dynamic as it is captivating. Each year, enthusiasts and collectors eagerly anticipate events like Watches & Wonders to glimpse the latest innovations and bid farewell to cherished models facing discontinuation. Predicting which specific watch models might be discontinued in 2025 involves pure speculation, as brands keep such information under wraps until major industry events like Watches & Wonders, in April this year. This secrecy adds an element of suspense, keeping aficionados on their toes.
That said, industry whispers and educated guesses often circulate, hinting at potential farewells. These speculations, while unconfirmed, offer a thrilling prelude to the official announcements. Collectors, always keen to stay ahead, find themselves at a crossroads – should they acquire these models now or await further developments? As we approach Watches & Wonders 2025, let’s explore some of the Rolex timepieces rumoured to be on the chopping block, understanding that these insights are based on current industry chatter and may evolve as the event unfolds.
Rolex GMT-Master II “Pepsi” (Ref: 126710BLRO)
Introduced in 2018, the “Pepsi” GMT-Master II, with its distinctive red and blue bezel, has been a favourite among enthusiasts. However, there are speculations that Rolex might discontinue this model. One reason is the potential introduction of a new “Coke” bezel (black and red) variant, which could lead to the phasing out of the “Pepsi” to manage demand and production complexities.
Rolex GMT-Master II “Sprite” (Ref: 126720VTNR)
The “Sprite,” known for its green and black bezel and left-hand crown orientation, offers a unique twist on the classic GMT design. Despite its distinctiveness, its unconventional design has led to mixed reactions among collectors. This polarising reception has fuelled rumours that Rolex might discontinue the “Sprite” to streamline their GMT-Master II offerings.
Rolex Air-King (Ref: 126900)
The Air-King reference 126900, with its aviation-inspired heritage, has struggled to carve a distinct identity within Rolex’s contemporary lineup. Despite updates in 2022, including a refreshed case and upgraded movement, it remains a polarising model among enthusiasts. Its similarities to the Explorer and lack of widespread appeal have led to speculations about its potential discontinuation.
Rolex Yellow Gold Deepsea (Ref: 136668LB)
Among the most divisive Rolex releases, the yellow gold Deepsea reference 136668LB continues to stir debates. With no confirmed discontinuation news, speculation about its possible exit from Rolex’s catalogue remains unverified. However, industry insiders cite multiple factors that could support such a decision.
This model has been controversial since its debut at Watches & Wonders, primarily due to its steep price point and wearability concerns. Initially retailing for just over £40,000, the price has surged to £50,600, making it an expensive addition to the Deepsea lineup. Featuring a 44mm case size with a thickness of 17.7mm, the watch is crafted entirely from yellow gold, weighing a hefty 320g. In comparison, the Daytona platinum reference 116506 weighs 286g, making the Deepsea significantly heavier. This factor alone has raised questions about its practicality and daily wearability.
Additionally, market demand for the yellow gold Deepsea appears to be low, with few sightings of this model in circulation. Many collectors and Rolex enthusiasts find the watch polarising, with some expressing their desire for its removal from the catalogue. If Rolex aims to streamline its offerings and focus on more commercially viable pieces, this model could be at risk of being discontinued.
Rolex Oyster Perpetual 41 “Celebration” Dial (Ref: 124300)
The Oyster Perpetual 41 “Celebration” dial reference 124300 made waves in the watch world, as Rolex took a bold step into artistic dial designs. This unexpected creative direction shocked many traditionalists, while others embraced the fresh aesthetic. However, some reports suggest that the model might be discontinued soon, though Rolex has yet to confirm or deny these rumours. Since the watch remains displayed on the brand’s official website, its future is uncertain. The “Celebration” dial has received mixed reactions from collectors, making its longevity unpredictable. While it has carved a unique place within Rolex’s portfolio, some believe that it has served its time and might be replaced by another avant-garde design in the future.Implications for collectors in Singapore
For watch enthusiasts and collectors in Singapore, these potential discontinuations present both challenges and opportunities. Models that are phased out often become more desirable in the secondary market, leading to increased interest in a pre-owned watch in Singapore. This trend underscores the importance of authenticating luxury watches to ensure their legitimacy and value.
Singapore’s vibrant watch community and robust market for luxury timepieces make it a favourable environment for both acquiring and selling such models. Collectors should stay informed about these developments, as discontinued models can appreciate in value and become significant additions to any collection.