Watches & Wonders 2026: The Rolex “Pepsi” & Other Major Discontinuations
Watches and Wonders Geneva is often defined by new releases, but an equally important part of the story lies in what is no longer being offered. Alongside new models and updates, leading watchmakers regularly streamline their collections by discontinuing certain references, dial variations, and configurations.
At Watches & Wonders 2026, attention has been drawn to shifts across key references, including heightened discussion around the Rolex GMT-Master II “Pepsi”, alongside broader catalogue adjustments across other leading brands.
This article highlights some of the key models and variations that have been phased out or quietly removed from current production.
What’s Out: Discontinued & Missing Pieces
GMT-Master II "Pepsi"(Ref. 126710BLRO & 126719BLRO)
After years of rumors regarding production difficulties with the red-and-blue Cerachrom bezel, the “Pepsi” has been officially removed from the catalog in both steel and white gold.
Arguably one of the most recognisable modern Rolex sports watches, the “Pepsi” has defined the GMT category with its red-and-blue bezel and strong collector demand. Its apparent discontinuation marks a major shift, especially given its long-standing waitlists and global popularity.
Similar discussions and market rumours surrounding the GMT-Master II “Pepsi” have emerged before, which we previously explored in detail in our analysis of Rolex availability narratives. Within the grey market, shifts in availability of highly sought-after references like this tend to generate strong reactions, often influencing short-term pricing sentiment and collector demand.
Submariner Date "Cookie Monster" (Ref. 126619LB)
The white gold Submariner, featuring a blue bezel and black dial and nicknamed the “Cookie Monster,” offered an interesting take on Rolex’s classic dive watch. Its removal leaves the Submariner lineup without a white gold option, creating a compelling opportunity for collectors before the market fully reflects its newfound scarcity.
Yacht Master Paved Dials (Ref. 126655-0005 & 268655-0010)
While major sports model discontinuations dominated the Geneva headlines, Rolex also quietly phased out the diamond-paved dial versions of the Everose gold Yacht-Master on Oysterflex, including the and 37mm versions.
Although the wider Oysterflex Yacht-Master range remains in production, removing these high-jewelry executions signals a subtle shift in the collection’s aesthetic. The paved dials created a striking contrast against the matte black Cerachrom bezel and sporty elastomer strap, making them stand out within the lineup. As gem-set sports models are typically produced in far lower numbers than standard variants, these references are now poised to become highly sought-after rarities as they fully exit retail circulation.
Tudor Black Bay 58 Blue (Ref. 79030B)
One of Tudor’s most popular dive watch colourways, the Black Bay 58 Blue, has been discontinued after six years in the lineup since its introduction in 2020. While it has been swiftly replaced by the Black Bay 54 Blue, the new model carries a noticeably different character, with a more intense blue tone and a significantly smaller case size. There is also a sense among enthusiasts that the 58 Blue never fully reached its potential, particularly as it was never offered on a 5-link bracelet.
What This Means For Watch Collectors
With these discontinuations, the opportunity to acquire these models at retail is quickly disappearing, shifting demand toward the secondary market. When highly sought-after references are removed from production, availability tightens and collector interest tends to increase.
At House of Watches, we closely follow these shifts, focusing on sourcing discontinued, rare, and hard-to-find timepieces from leading brands. Whether you are looking to acquire a specific reference or sell a watch in Singapore, our approach is built on market insight, experience, and long-term relationships with collectors who value both expertise and trust.